एक्काइसौँ शताब्दी विज्ञान र प्रविधिको युग हो । आजभोलिको समयमा कम्प्युटर, मोबाइल, इन्टरनेटजस्ता सूचना प्रविधिका साधनको प्रयोग बढ्दै गएको छ । तीमध्ये आधुनिक मोडेल र मूल्यअनुसार सुविधाको समेत विविधता रहेकाे मोबाइल फोन त्यस्तो वैज्ञानिक उपकरण हो जसलाई यात्रा, बैठक, भान्सा, चियापानलगायत देश विदेशको समाचार, गीतसङ्गीतको भिडियो खिच्न तथा कम्प्युटर इन्टरनेट सम्बन्धी काम गर्नमा प्रयाेग गर्न सकिन्छ । 

आजका युवाका साथै सबै उमेर समूहका मानिसबिच याे प्रिय छ, त्यसैले यसको प्रयोग आजको समयमा अति बढ्दो छ । मोबाइल फोनले आजको व्यस्त दुनियाँलाई विभिन्न कार्यको सम्पादनका लागि सहजता प्रदान गरेको छ । मोबाइल फोन धेरैजसो ठाउँमा प्रयोग हुन थालेको छ । व्यापारीले आफ्नो व्यापारिक प्रयोजनका लागि, अस्पतालमा कुनै डाक्टर हुनुहुन्छ कि हुनुहुन्न भनेर वा एम्बुलेन्स बोलाउन, आपतको या सहजताको सूचना आदानप्रदान गर्न यसले शैक्षिक चेतना पनि उत्तिकै बढाएको छ । यसको प्रयोग सत्तरी वर्षसम्म निरक्षर रहनुभएका धेरै हजुरबुबा हजुरआमाहरूदेखि अहिलेका युवा र बच्चाहरूले पनि गर्न थालेका छन् । आज मोबाइल हातमा भएपछि संसारमा भएका राजनीतिक, वैज्ञानिक कुराका बारेमा जान्न सकिन्छ । यसको प्रयोगले समाजमा अपराध पनि फैलिएकाे छ । केही व्यक्तिहरूले गलत नियतले व्यक्तिहरूका विभिन्न तस्विरहरू सिर्जना गर्दै र तिनीहरूलाई सामाजिक सञ्जालमा पोस्ट गर्दै छन् । यति मात्र नभएर मोबाइलको अत्यधिक प्रयोग गर्दा अन्य समस्याहरू पनि बढेका छन् । बच्चाहरू पढ्न तथा सिर्जना गर्न नसक्ने हुने, समयमै ननिदाउने र लामो समयसम्म मोबाइल फोनको प्रयोग गर्दै शारीरिक रूपमा अस्वस्थ रहने, परिवार र आफन्तहरूसँग कुराकानी गर्न नखाेज्नेजस्ता समस्याहरूलाई यसकाे उदाहरणका रूपमा लिन सकिन्छ । 

एक्काइसौँ शताब्दीका व्यक्तिहरू केही समयका लागि भोक खप्न सक्छन् तर तिनीहरू मोबाइल फोन र अन्य सञ्चारबिना बाँच्न सक्दैनन् । कुनै कुरा आफैँमा राम्रो र नराम्रो हुँदैन । यो व्यक्ति र उसको प्रयोगको व्यवहारमा निर्भर गर्दछ । माेबाइल बढी चलाउने व्यक्तिमा एक्लै कोठामा बस्न बढी रुचाउने, सानातिना कुरामा अनावश्यक रिसाउने, झर्कने वा जिद्दी स्वभावको विकास हुने, समयमा आफ्ना कार्यकलाप गर्न नभ्याउनेजस्ता समस्या देखिन्छन् । त्यसर्थ आजको समयमा युवावर्गले मोबाइल फोन प्रयाेग गर्दा सचेत हुनुपर्ने देखिन्छ ।

For the past few days, there have been huge protests against the Federal Democratic Government. People have started showing their love for the Monarchy. And why not? After all, what has the government done to date? The question arises here. The judicial system remains the same, the government remains corrupt, the rich remain rich and the poor suffer. It’s high time we realize that no form of the ruling system is advantageous to us unless we together act against the crimes, raise our voice against corruption, discrimination, and all these things that be bringing our country down.

The problem is not just with the system, the problem remains in us and together we can end it. Our voice should remain constant not just like some hot coffee that cools down after some time. It doesn't matter who remains in the ruling party, the fact that matters is, who we are and what we have the power to do. South Korean people in 2015 protested against a female representative who took zero efforts to empower women and work for them. The representative soon resigned. The point here isn’t who made whom resign, the point here is we have a whole lot of people incapable to empower women, educating the unprivileged, creating employment opportunities, and above all to bestow rape victims with justice. Our country having a female president has one of the most burning and disturbing cases of rapes every month. Taking the matter into consideration, what does our president do? Nothing. Everyone here does not have the same agenda for our country. Some remain Rajabadhi while some remain Federal democratic but at the end of the day, the only thing that matters is the future of our country and our people, the unprivileged, the penurious, and everyone.

 

डिएगो अरमान्डो म्याराडाेनाको जन्म लानस अर्जेन्टिनामा सन् १९६० मा भएको थियो । उनी फुटबलप्रेमी परिवारमा जन्मिएका थिए । सानैदेखि म्याराडाेना फुटबलतर्फ आकर्षित भएका थिए । उनी आफ्ना बुबासँग फुटबल खेल हेर्न जाने गर्दथे ।  ८ वर्षको कलिलो उमेरमै म्याराडाेनाले  'लस सेबोलेटस' बाट फुटबल खेलेका थिए । १४ वर्षको उमेरमै 'अर्जेन्टिनोस झुनिओर' को टिमबाट फुटबल खेलेका थिए । उनले बोका जुनियर टिमबाट खेलेको ४ महिना पनि नबित्दै राष्ट्रिय टिमबाट खेल्ने अवसर पाएका थिए जसले गर्दा उनी सानो उमेरमै अवसर पाउने खेलाडीका रूपमा पनि परिचित हुन पुगे । केही वर्षपछि (सन् १९८१) नै उनी बोका जुनिओरमा गए र आफ्नाे क्षमतालाई प्रस्तुत गरे । बोका जुनिओरमा च्याम्पियनसिप जितेपछि उनी १९८२ मा बार्सिलोना गए ।  बार्सिलोनामा खेलेको एक वर्षमै बार्सिलोनालाई स्पेनिस कप दिलाउन सफल भए । सन् १९८४ मा उनले इटालीमा कमजाेर अवस्थामा रहेको टाेली नेपोलीको स्तरलाई नयाँ उचाइमा पुर्याए । उनको साथले नेपोलीले लिग र कप जित्न सफल भयाे । उनकै नेतृत्वमा टिम अर्जेन्टिनाले सन् १९८६ मा मेक्सिकोमा भएको विश्वकप उचाले । सन् १९९० पछिको उनको जीवन सुखद रहन सकेन । उनी खेलेको खेलमा अन्तमा सन् १९९० मा भएको विश्वकपमा उनकाे जर्मनीसँग पराजित हुन पुग्यो । सन् १९९१ मा उनी कोकिनका साथमा पाइएको कारणले फुटबलबाट उनले १५ महिना टाढिनुपर्यो भने नेपाेलीसँगको सम्बन्ध पनि टुट्न गयो । उनले फुटबलबाट सन् १९९७ मा सन्यास लिए । उनले कोचको रूपमा पनि आफूलाई स्थापित गर्न खोजे तर सफल हुन सकेनन् । उनले सन् २००८ मा अर्जेन्टिनाको कोचको जिम्मेवारी पनि निर्वाह गरे । उनको सबैभन्दा यादगार गोलका रूपमा सन् १९८६ को विश्वकपमा बेलायतसँग खेलेको खेलमा गरेको गोल रह्यो जुन खेलमा उनले हातले गोल गरे पनि गोलले मन्यता पायो । उनलाई यस शताब्दीकै महान् खेलाडीका रूपमा लिइन्छ ।  उनको मृत्यु सन् २०२० को नोभेम्बर २५ मा भयो । उनले याे धर्ती छोडे पनि उनी महान् खेलाडीका रूपमा उनी फुटबलप्रमीहरूकाे स्मृतिमा रहिरहने छन् ।

The Corona Virus has taunted and haunted us for too long, and with the world falling into utter confusion and chaos; people are in dire need of some good news. With this, Pfizer is a multinational pharmaceuticals and vaccine-development company mainly based in America. It is a company well known among pharmaceutics to produce reliable and satisfactory cure and vaccines to diseases. Recently, Pfizer and BioNTech, a German pharmaceuticals company, have announced that the coronavirus vaccine that they have developed has passed most of the preliminary stages. But the real question remains- What does this mean and how soon can we get it?

 The vaccine that was developed by Pfizer went through a test, in which half of the people are given the actual vaccines and half are given a placebo of salt and water. When the test results came back, it was found that the vaccine was 90% effective. So, we can conclude that the vaccine is probably nearly ready for distribution and works like a charm. Pfizer has also stated that they have done 4 tests in total to determine whether the vaccine has any side-effects and none of the tests have resulted in any severe side-effects. This is some good news, indeed- But what about distribution? Will the public be able to get the vaccine in a fairly short amount of time?

Well, Pfizer has stated that they can make around 30 to 40 million doses of the vaccine. This will be enough for around 15 to 20 million people to receive an initial dose and then a booster dose 3 weeks later. However, the initial doses of the vaccine will not be distributed worldwide. It will probably be limited strictly to the population of America and most of Europe. For us common folk, we are going to have to wait probably another year for the vaccine to be fully accessible to the common public.

Source material: https://www.nytimes.com/live/2020/pfizer-covid-19-vaccine
 

जिम मोरिसन अर्थात् जेम्स दोग्लास मोरिसन अमेरिकी गायक, रचनाकार र कवि  हुन् जसले द दाेर्स नामक सङ्गीतकारहरूको दल गठन गरेका थिए । उनको जन्म सन् १९४३ मा अमेरिकाको फ्लोरिडा राज्यमा भएको थियो । उनी आफ्नो जङ्गली व्यक्तित्व, काव्यात्मक सङ्गीत, जादुमयी स्वर र अनियमित नाटकीय प्रस्तुतिका लागि प्रख्यात थिए । प्रशंसक र वरिष्ठ समालोचकहरूले मोरिसनलाई रक-रोल इतिहासकै  प्रभावशाली फ्रन्टम्यान मान्छन् । वर्तमान माहोलमा पनि युवावर्ग र अन्य सङ्गीतप्रेमीहरूले उनको गीत निकै रुचाएको पाइन्छ ।  

सन् १९६५ मा उनले रे मेन्जारेकसँगको सहकार्यमा द दाेर्स नामक सङ्गीतकारहरूको दल गठन गरेका थिए । त्यसपछि उनले निकै रचनात्मक सङ्गीतहरू सार्वजनिक गरे, जसमा "लाइट माई फाएर" , "ब्रेक अन थ्रोउ", "द एण्ड", "मुनलाइट ड्राइव" आदि पर्छन् । विशेष गरी उनका गीतहरूमा विद्रोहको आभाष गरिन्छ । काव्यात्मक धारा-प्रवाहले उनका सङ्गीत सुसज्जित हुन्थे र यही कारणले उनी "रक-रोल हल अफ फेमको" सदस्य चुनिएका  थिए । आफ्नो सङ्गीतमार्फत् मोरिसन सकारात्मकतालाई प्रेरित गर्थे र उनी जीवनको कलात्मक घटनालाई आफ्नो सङ्गीतको माध्यमले प्रचार गर्थे । यही कुराले उनलाई इतिहासकै सर्वश्रेष्ठ गायक बनाउँछ ।

उनी मदिरामा निर्भर हुन्थे जसको कारणले उनको प्रस्तुतिमा असर पर्न जान्थ्यो । मदिराकै कारणले २७ वर्षको उमेरमा उनको अप्रत्याशित निधन भयाे र संसारले एक महान् हस्ती गुमाउन पुग्याे ।  

एकान्तको कुना खोज्दै थिएँ,  

कोलाहलको संसारमा

दृढता बिलाउँदै गएछ आफ्नो 

हराएछु यो कोलाहलमा ।  

 

मरुभूमिको बलुवा 

गन्दै पो रहेछु, 

समय बितेको पत्तै पाइनँ, 

अब फिर्ता पाउने कुरै भएन ।  

 

हतारिँदै आत्तिँदै दौडिरहेँ म 

गन्तव्यबिना 

धेरै टाढा पुगिसकेको रहेछु, 

फर्किन म सकिनँ । 

 

ती दुई मुस्कान पर्याप्त थिए, 

यो मैले सोचिनँ, 

मुस्कानले मात्र मलाई कहाँ पुग्यो र 

चाहिएको थियो धेरै ।  

 

तर ती कुरा के थिए 

भनेर पत्ता लगाउन सकिनँ, 

अझ पनि खोजी गर्दै छु म 

एकान्तको कुनामा । 

Linus Torvals, a student in the University of Helsinki, in 1991 released the linux Kernel; an open-source operating system which he could program and configure the way he wanted. By 1993, there were 100 developers working to develop linux and the rest is history. What started out as a personal project, turned into a wide scale operating system that is popular for its simplicity and reliability and accounts for 66% of the world’s server, 100% of the top supercomputers and is present in all Android devices1. A kernel is a core part of the operating system and it is responsible for the overall operation of the device. The linux kernel is based on UNIX and it was of 10,000 lines of code back in 1991 but now it has grown to 20,000,0002 lines and it is growing day by day. The power of the internet to collaborate with developers all over the world was at its peak and thus, provided a strong base for the development of the Linux OS that we use nowadays. With the rise in contributors everyday, there had to be some sort of version control service that they needed to keep track of the development process and thus, Git was born. In 2005, to have a proper version control, Linux Torvalds created Git, an open-source Version Control System (VCS) and it has been very handy in the tech industry as almost all the tech giants use Github, one of the largest hosting company, to maintain the source code and allow collaboration.  Github as of now has 40 Million registered users and it is found that 88.4% of the StackOverflow Developer Survey(2018) respondents used Git for version control3. Linux is always growing in popularity and development. It is reliable, and totally in your control being open source. The Stack Overflow Developer Survey (2019) shows that 25.6% of the respondents use Linux Distros. The switch to linux is a bit tedious compared to using Windows as some of the basic tasks you perform in Windows in a GUI form are in a CLI form which is not suitable for all.   

Sources:

[1&2]: https://www.process.st/how-was-linux-created/
[3]: https://www.welcometothejungle.com/en/articles/btc-history-git

The attack on Pearl Harbor is a historical event in the history of the United States of America and the world. The attack on Pearl Harbor was commenced by the Imperial Japanese Navy on the American Naval base in Pearl Harbor, Hawaii.  It was a massive coordinated attack on the United States by the Imperial Japanese forces and, in the end, 3500 Americans would be either wounded or killed.  The Pearl Harbor incident is considered to be a pivotal moment in the second world war as it changed the tide of the second world war and ultimately led to the defeat of the Axis powers. The following paragraphs examine the cause and the effectiveness of the strategic attack on Pearl Harbor.     After WWI, Japan started demanding more power and influence in Asia and primarily in China.   Japanese leaders believed that Japan was destined to rule over China and other countries in Southeast Asia. On the other hand, the western powers staunchly opposed Japan’s view and wanted to prevent Japan from having a great amount of influence on its neighbors. By means of treaties like the Washington accords, the western powers tried to sabotage Japan's naval force by limiting their number of battleships. Since the U.S was the only relative threat to Japanese expansion in the Pacific region and sensing that America was trying to isolate and stagnate Japan’s military and economic growth, an assault on the American Naval forces was deemed necessary as a preventive attack to launch any offensive in SouthEast Asia. Thus, Pearl Harbor was the place chosen to destroy America’s might in the Pacific.    The attack on Pearl Harbor was executed in the midst of diplomatic talks between Tokyo and Washington. The military had already started planning the attack on Pearl Harbor. The plan was carefully crafted under  Admiral  Isoroku Yamamoto and his military council with the goals of demobilizing the American Pacific fleet, reducing the morale of the American government and the American public, and seizing the British, French, and oil-rich Dutch colonies in SouthEast Asia. After the attack on Pearl Harbor, Japan successfully took control of major British and American holdings including countries like the Philippines and British Hongkong, Malaya, and also French Indo-China. The Japanese were able to capitalize on the attack on Pearl Harbor and were able to execute their plan of getting resources. The Japanese military’s rapid success has indicated that the attack on Pearl Harbor was a brilliant strategy. But winning a battle does not win you a war.    There were many factors that almost nullified the effectiveness of the attack on Pearl Harbor. The first one was the military’s belief that the future of naval warfare would heavily rely on battleships rather than aircraft carriers. Thus, the attack on Pearl Harbor as intended, destroyed all of the American battleships(8), including 3 cruisers and 4 destroyers.  The American Pacific naval fleet was left with only aircraft carriers and submarines which was used to its full advantage to destroy the Japanese navy. The attack on Pearl Harbor also did not weaken  American morale as the Congress declared war on Japan immediately. Also, the entrance of the U.S in the war did not help Japan’s allies in Europe.  Since the Japanese did not damage Pearl Harbor’s navy repair yards, oil tank farms, submarine base, the Pearl Harbor Naval base was still operating and preventing any logistical difficulty to the Pacific fleet. The attack on Pearl Harbor was flawed and even Admiral  Isoroku Yamamoto knew as he had intended the attack to be only a short term deterrent to the U.S. There was no way Japan could have won a years-long war against the U.S. It is the conclusion that Japan won at Pearl Harbor and lost the war.

References

Kagan, Neil &  Hyslop G. Stephen(2018). Japan’s Pearl Harbor strategy revealed in rare World War II maps. National Geographic

Wikipedia.com (2020). Attack on Pearl Harbor

जैव विविधता भन्नाले जीवहरूको भिन्नतालाई बुझिन्छ । पृथ्वीमा हामीले विभिन्न किसिमका जनावर, पक्षी, ससाना किराफट्याङ्ग्रा, रुखबिरुवा तथा धेरै जीवहरू देख्न पाउँछौँ । हाम्रो देश नेपाल पनि जैव विविधतामा धनी देश हो । नेपाल आकारमा सानो भए पनि जैव विविधतामा धेरै नै धनी छ ।

नेपाल क्षेत्रफल विश्वको क्षेत्रफलकाे ०.१ प्रतिशत भए पनि यहाँ विश्वका १.१ प्रतिशत वनस्पतिहरू र जीवहरूको रहेका छन् । नेपालमा ३७० प्रजातिका बोट, ८३६ प्रजातिका चराहरू, १४७ प्रजातिका सरीसृपहरू, १८० प्रजातिका ताजा पानीका माछा र अरू धेरै प्रजातिका जीवहरू बसोबास गर्छन् । नेपालका तराई, पहाड र हिमालमा छुट्टा छुट्टै विविधता छन् । नेपालमा धेरै दुर्लभ जीवहरू पनि पाइन्छन्, जस्तैः एकसिङे गैँडा, काँडे भ्याकुर, एसियाली हात्ती आदि। यिनले गर्दा नेपालकाे प्राकृतिक सुन्दरता थप बढेकाे छ । 

पारिस्थितिक प्रणालीका लागि पनि जैव विविधताको महत्त्व छ । मानिसहरू पनि जैव विविधतामा निर्भर छन् । उदाहरणका लागि मानिसहरूलाई बाँच्नका लागि खाना चाहिन्छ, जुन हामी अन्य जनावर र बोटबिरुवाबाट लिन्छौँ । जैव विविधताले हामीलाई शुद्ध हावा, पानी, आदि दिन्छ र मानिसको स्वास्थ्य पनि राम्रो हुन्छ । यसले पर्यटन उद्योगलाई पनि बढावा दिन्छ । पर्यटकहरू आउँदा हुने आम्दानीले देशको अर्थव्यवस्थालाई पनि बलियो बनाँउछ र विदेशी मुद्रा आर्जन गर्न मद्दत गर्छ ।

मानव गतिविधिहरूका कारण नेपालका केही जीवहरू विलुप्त भइरहेका छन् । बढ्दाे प्रदूषणले गर्दा सुन्दर हिमाल, पहाड र तराई नराम्रा देखिन थालेका छन् । अत्यधिक जनसङ्ख्याका कारण भएकाे वन फँडानीले गर्दा जैव विविधता लुप्त भइरहेको छ । हामीले यसलाई बचाउनका लागि मानिसहरूलाई यसको महत्त्वका बारेमा चेतना दिनुपर्दछ किनभने यो हाम्रो देशको बहुमुल्य धन हो ।

सन्दर्भ सामग्रीः

शर्मा पाैडेल एम. आर. र अन्य (वि. सं. २०७५), स्वास्थ्य, जनसङ्ख्या तथा वातावरण शिक्षा कक्षा १०, काठमाडाैँ, सञ्जीवनी प्रकाशन ।

China entered the US market after the approval of the trade agreement by  Bill Clinton in 2000. China didn’t stop in the USA but gradually, they started to cover the European market. Since then, the Chinese economy has never looked back. The Chinese economy is the world's fastest-growing economy and its GDP doubles in 8 years. In 2015, China gave the slogan “Made In China 2025”. Their main goal was to become the superpower by 2025. They asked the companies to work as per the principle of the Chinese government. That’s when the USA realized, they might be thrown away from their No. 1 position and then the USA started to put pressure on the Chinese government by banning different tech companies.

Huawei was the first company who was caught between these two superpowers. Huawei's annual revenue in the year 2018 was 120B USD. They became the number one telecommunication manufacturer in the year 2012 beating Ericsson. They became the highest mobile seller beating Samsung in 2019. The US government banned Huawei saying they have been working for the Chinese government. They claimed Huawei has been creating backdoors to keep the track of the people's information. Huawei has clearly said that it’s not fair with them and they have asked for the proofs but the US government has not been able to give the proofs to date. The US has also restricted Google, ARM from providing services to Huawei which was a big blow for them. Huawei has come up with the Harmony OS and they have said it is 60% faster than the android.  

What does this mean to this world?

Huawei is one of the biggest companies in the world which manufactures almost all electronic devices including Smartphones, MODEM, USB, VR, and many more. The international market has seen a price hike after this ban. The price hike was expected because the manufacturing cost of the product in China is less in comparison to other countries because of cheap transportation, electricity, and availability of skilled manpower.  That’s the reason 90% of Apple products are made in China.  5G is expected to be 10 times more expensive if the US-based company brings it to this world. 

China or USA, Who wins?

Huawei has faced a fall in their revenue, but they have been working on Harmony OS and they are trying to survive in the international market by partnering with different organizations around the world. They are inviting people to work on their open-source projects. It’s not just Huawei. The companies like Apple, Facebook, Google earned 11 B USD in 2018 from Huawei. The US-based Chip Tech Group has decided to move to Switzerland and the CEO of RISC-V foundation says “If you clamp down on things too tightly this is going to happen. In a global supply chain, companies have choices, and the choice is to go abroad.” The investment in the USA has decreased and International companies have chosen to move to the international market. It’s upon both the government and the companies how they call for the investment. To date, none wins but the next five years will show who wins and becomes the World's biggest superpower. 

References:

Keane Sean, Dec 8, 2020, CNET.com

Finley Klint, July 16, 2019, Wired.com

लन्डन बिजनेस स्कुलका डिन सर एन्ड्र्यु लिकिरमानका अनुसार सामाजिक सञ्जालले ‘बिज्नेस पर्फर्मेन्स’ लाई पुरै बदलिदिएको छ । त्यो भनाइ सत्य हो किनभने सामाजिक सञ्जाल अब व्यवसायलाई आगाडि बढाउन सबैभन्दा चाहिने कुरा हो । थोक बिक्रेताहरूजस्ता केही व्यवसायीले सामाजिक सञ्जालको बारेमा सोच्न पूर्ण रूपले बेवास्ता गर्न सक्दछन् किनकि तिनीहरू केवल अर्को व्यवसायसँग व्यवहार गर्दछन् । सामाजिक सञ्जाल अधिक शक्तिशाली बनेपछि सङ्गठनहरूले उनीहरूको प्रदर्शन मापन गर्न कठिनाइहरूको सामना गर्दछन् । उनीहरूले सामाजिक सञ्जाललाई सही तरिकाले आगाडि बढाउनका लागि नयाँ जुक्ति लगाउनुपर्छ । कुनै पनि नकारात्मक पृष्ठपाेषणलाई ध्यान दिनुपर्दछ र उनीहरूले कुनै नकारात्मक टिप्पणीप्रति कसरी प्रतिक्रिया गर्ने भन्ने बारेमा छलफल गर्नुपर्दछ । ग्राहकहरूबाट कुनै पनि नकारात्मक प्रतिक्रिया सधैँ नेटमा हुनेछन् ।

ग्राहकहरूले अब उनीहरू कोसँग र कहाँबाट उत्पादनहरू वा सेवाहरू किन्दै छन् भन्ने कुरामा धेरै ध्यान पुर्याउनुपर्छ, विशेष गरी महँगा समानहरू खरिद गर्दा । कुनै वस्तु खरिद गर्ने निर्णय गर्नुअघि उनीहरू अनलाइन खोजी गर्न इच्छुक छन् । स्मार्ट फोन र इन्टरनेटका माध्यमबाट अब सजिलै खोजी गर्न सकिने भएकाले ग्राहकले केही मिनेटमा नै खोजी गर्न सक्दछ । त्यसकारण कम्पनीहरूमा सामाजिक सञ्जालको उपस्थिति हुनुपर्दछ र ग्राहकको प्रतिक्रियालाई व्यवस्थित गर्न केही ध्यान दिनुका साथसाथै तिनीहरूलाई विश्वास दिलाउने कोसिस गर्नुपर्दछ । सामाजिक सञ्जालले ग्राहकहरूसँग राम्रो सम्बन्ध बनाउन र एक एक सञ्चारलाई वास्तविकता प्रदान गर्न सङ्गठनहरूलाई ठुलो अवसर प्रदान गर्दै छ । सन्तुष्ट ग्राहकहरू निश्चित रूपमा आफ्ना साथीहरूसँग आफूलाई मन पर्ने विशेष कम्पनीका बारेमा कुरा गर्छन् र आफ्नो कम्पनी झन् बढ्छ । यदि उनीहरू सामाजिक सञ्जाल प्रयोग गर्दैनन् भने उनीहरूले ग्राहकहरू गुमाउँछन् ।

व्यवसायीले सामाजिक सञ्जाल प्रयोग गर्नुपर्ने अर्को ठुलो कारण के हो भने उनीहरूका ग्राहकहरू र भविष्यका ग्राहकहरूले यसलाई प्रयोग गरिरहेका हुन्छन् । धेरै व्यक्तिको सामाजिक सञ्जाल खाता, जस्तैः फेसबुक, युट्युब र यस्तै अन्य छन् । एक व्यवसायले आफ्नो ब्रान्ड प्रस्तुत गर्नुपर्दछ जहाँ ग्राहकहरू छन् । परम्परागत रूपमा हामीले मान्छेहरूकाे भिड हुने सपिङ्ग मलजस्ता स्थानहरूमा पसलहरू खोलेका हुन्छौँ । एक व्यवसायी सामाजिक सञ्जालमा पनि भिड हुने ठाउँमा जस्तै प्रस्तुत हुनुपर्छ किनभने लाखौँ व्यक्ति प्रत्येक दिन त्यो प्रयोग गर्दै हुन्छन् । कसैले यसमा मतलब देखाएन भने उसका प्रतिस्पर्धीहरू बलिया हुँदै जानेछन् ।

म्याकेन्सेका अनुसार सामाजिक सञ्जाल प्रयोग गरिरहेका व्यवसायीले ५० प्रतिशत ग्राहकको सन्तुष्टि कायम राख्न सफल भएका छन् । व्यवसायमा उनीहरूको नेतृत्व ४८ प्रतिशतले बढेको छ र सबैभन्दा महत्त्वपूर्ण कुरा तिनीहरूको नाफा २४ प्रतिशतले वृद्धि भएको छ । 

सन्दर्भ सामग्री:

सन् (२०१८) सम्पा: दि इम्प्याक्ट अफ सोसिअल मिडिया मार्केटिङ्ग एसे : युके एसे

This anxiety is drowning me 

OH! I have already been buried

I am nowhere to be heard

Not even myself

 

I have forgotten to listen to myself

What Am I doing?

What have I been doing?

Hush, It has been so deep

 

I missed the leap

My legs are chained down

I  have no one to  talk now

Caught up in this  busy world

 

It has become a silent scream,

I have been crying streaming inside

But, I am nowhere to  herd around

I am almost buried now

 

Don't worry! Everything is going to be alright

Was all they said

With all of me 

I am glad it is  this far we have made

 

(Let's take a moment To appreciate Ourselves  and thank ourselves and congratulate ourselves for coming this far behind the hurdles that we have been through without being heard of about our feelings )